欧晰析观点
OC&C战略咨询公司的理念是将每个问题都视为唯一，提供真正的定制解决方案，而不是套用公式的方案。
OC&C的出版物展示了我们的创造性思维能力，产生新的见解，并提供了一个新的视角来建立思考。
您可以查看和下载我们的战略“洞察”;以及我们为客户写的一些精简而有煽动性文章。
订阅了解更多我们合伙人的专业背景和见解，请订阅OC&C刊物
Taking a serious look at fun
People in China’s growing middle class are working longer and harder, and so they are placing greater emphasis on leisure as well as spending more time on leisure activities
To platform or not to platform
As TV viewing behaviour continues to change at pace, and a new generation of platforms emerges, TV players face important choices to keep hold of their audiences and remain relevant
Bridging the gap
Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty
Working up a six pack
Growth in the branded FMCG market in India appears to be picking up in 2017 after a couple of less robust years - and the longer-term outlook for the market is solid. But competition is intensifying
Happy Click-mas
Overall retail LFLs were up by 1.0% in Christmas 2016 (as measured by the BRC average) — after 4 years of broadly flat LFL growth
Up close & personal
OC&C's latest research piece is informed by-depth interviews with over 100 CMOs and senior marketing executives from a range of industry sectors across UK, the USA, China and continental Europe
Bits & bytes
The Chinese fast moving consumer goods online market is worth more than $25.3bn today, far surpassing any other country in the world
Reaction time
The Global FM market has entered a period of significant change. Savvier, more aggressive buyers are fuelling a healthy M&A landscape
Kill or cure
As the saying goes, be careful what you wish for. UK food and drink producers under siege from stagnant growth, falling prices and tightening margins have been desperate for these grim market fundamentals to change
Is content king after all?
With the next wave of platform-based digital disruption imminent for the media industry, we examine the pattern of platform insurgence, the likely impacts on brands and how traditional news businesses should respond