欧晰析观点
OC&C战略咨询公司的理念是将每个问题都视为唯一，提供真正的定制解决方案，而不是套用公式的方案。
OC&C的出版物展示了我们的创造性思维能力，产生新的见解，并提供了一个新的视角来建立思考。
您可以查看和下载我们的战略“洞察”;以及我们为客户写的一些精简而有煽动性文章。
订阅了解更多我们合伙人的专业背景和见解，请订阅OC&C刊物
解开束缚
全球50强报告是我们对全球50大快速消费品企业的年度简介。该报告已进入第16个年头，是了解快速消费品行业的统计数据和重大主题的首选来源。
Putting analytics to work
Big Data and Advanced Analytics have been 'hot' topics for some time now. It has become clear that the most successful companies spend more on advanced analytics and, as a result, outperform their peers
Impact of Android within the overall Turkish economy
As in many other markets, Android has played a key role in the creation of a rich Mobile Internet Ecosystem in Turkey
The talking shop
Rapid consumer adoption of smart speakers, combined with a growing tendency to use such devices for shopping, suggests that voice commerce (voice-based eCommerce) will be the next major disruptive force in retail
Partnering to win in retail's digital age
For the last three years we have been living in the era of M-commerce: smartphones now represent over 50% of all online retail transactions and retail search queries across the UK, France and Germany
Unmasking the secrets of Chinese beauty
A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market
Testing Times - TIC 101 Index 2017
In our last review of the TIC sector (which we called TIC-TOCK), we identified several emerging trends, such as the superiority of focus over pure scale and the changing basis of competition, with implications for both organic growth and M&A priorities
Ice and a city slice
Looking more closely at how you segment individual cities into codes, tribes and neighbourhoods opens up new avenues for growth
Indigo is the new blue
China's apparel market, having experienced double-digit growth for decades and now surpassed the US to be the biggest apparel market in the world, has undoubtedly emerged as the key battlefield for brands
Tied up
In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector