欧晰析观点
OC&C战略咨询公司的理念是将每个问题都视为唯一，提供真正的定制解决方案，而不是套用公式的方案。
OC&C的出版物展示了我们的创造性思维能力，产生新的见解，并提供了一个新的视角来建立思考。
您可以查看和下载我们的战略“洞察”;以及我们为客户写的一些精简而有煽动性文章。
订阅了解更多我们合伙人的专业背景和见解，请订阅OC&C刊物
见证收获
全球50强报告是我们对全球最大的50家快消品企业的年度快照。如今，它已成立17年，是塑造该行业的统计数据和重大主题的重要来源
Reaping the rewards
The Global 50 report is our annual snapshot of the world’s 50 largest FMCG businesses. Now in its 17th year, it is the go-to source for the statistics and big themes that shape the sector
无国界的一代
新一代进入消费领域，关于Z一代的讨论充斥着神话和误解。他们会扼杀商业街还是拯救环境?他们会从手机上抬起头来吗?
High Velocity Retail
We partnered with the World Retail Congress to bring you the exclusive High Velocity Retail report. In formulating this report, we interviewed the leaders of global retailers from across the evolutionary spectrum to understand how they are developing their businesses within a High Velocity Retail world
The OC&C Digital Media Index: Poles apart
Fake news, Twitter bots, and the Great Divide. Boomers, Millennials, and Gen Z. Polarisation remains the core topic of the news world in 2019 as the political landscape remains fractured
The OC&C Digital Media Index - Online TV in 2019: Netflix on top but under attack
Netflix has kept its place at the top of our online TV index, winning across multiple genres and age groups. But being the rising star makes you a target
The OC&C Fundex 2019: How was it for you?
Hospitality & Leisure is a fantastically diverse sector, but one thing unites every single leisure brand out there – the importance of creating a great guest experience. Easier said than done
Let’s get real about AI
There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”
A generation without borders
As the newest generation emerges onto the consumer landscape, myth and misconception dominates the discourse about Generation Z. Will they kill the high street or save the environment? Will they ever look up from their phones?
A perfect fit
The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong