欧晰析观点

OC&C战略咨询公司的理念是将每个问题都视为唯一,提供真正的定制解决方案,而不是套用公式的方案。

OC&C的出版物展示了我们的创造性思维能力,产生新的见解,并提供了一个新的视角来建立思考。

您可以查看和下载我们的战略“洞察”;以及我们为客户写的一些精简而有煽动性文章。

 

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2009年11月25日

A view from the bridge

So you may think I’m getting my excuses in early for predictions that will certainly miss the mark. But the main reason for thinking about the future is to have a chance of influencing it

2009年10月14日

Building a brand Chinese can trust

In a market where fakes, pricing scandals and food safety are big issues, trust is the most important criterion for customers in choosing their favourite retail brands

2009年8月12日

Defining the battlefield

In essence retail is simple; sell goods that customers want and find a way to make money doing it. This straightforward truth leads retail managers to believe that retail is only about operational execution

2009年4月21日

New drinks, old tricks

Judging by the hundreds of new products launched every year, the beverage companies are an inventive lot. Yet, many of these new products are mere line extensions and few are breakthrough innovations

2009年3月10日

Riders on the storm

Food and drink suppliers, even the globe-spanning giants, could be forgiven for a modest performance in 2008. Nigh-on unprecedented food price inflation was challenging enough, even without the tightest credit conditions in living memory

2009年2月5日

Only the strong thrive

It’s been a turbulent year for the top 150 suppliers, with inflation and recession both hitting manufacturing hard. The big brands are rising to the challenge, but own label and smaller branded companies are struggling

2009年1月7日

On the rocks

Whitewashed shop windows, shutters long pulled down, a Woolies strip-lit and bare, graffiti everywhere - the toll of the recession is obvious in town centres and suburban shopping arcades up and down the country

2008年12月9日

Xmas wrapped up

The frantic festive season is over and many retailers are breathing a sigh of relief. Charlotte Hardie examines the key themes in what has been a nerve-wracking few weeks with the help of OC&C’s Christmas Trading Index

2008年11月18日

Recalibrate to win

India had been on a dream run for the last 3 years, but the year 2008 came as a sudden jolt

2008年11月7日

All change

Old certainties are no more. But new revenues are there to be won. The Media Top 100 shows the diversity of the media sector and the rewards for businesses that are prepared to adapt

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