欧晰析观点

OC&C战略咨询公司的理念是将每个问题都视为唯一,提供真正的定制解决方案,而不是套用公式的方案。

OC&C的出版物展示了我们的创造性思维能力,产生新的见解,并提供了一个新的视角来建立思考。

您可以查看和下载我们的战略“洞察”;以及我们为客户写的一些精简而有煽动性文章。

 

了解更多我们合伙人的专业背景和见解,请订阅OC&C刊物
订阅
2018年4月17日

The perils of losing the human touch

Latest estimates place over 40% of jobs in the retail sector are at risk from automation. That would result in over 2 million lost roles in the UK, and impact 6.5% of the total working population

2018年4月12日

House advantage of bringing advertising in-house

I'm reading news today about P&G bringing more of its media in-house. It reminded me of a media training course I used to teach, likening media planning to playing roulette

2018年4月12日

No such thing as a free delivery

Consumer expectations of delivery continue their relentless march: speed of fulfilment is now rated by 8% of US consumers as the most important factor in e-commerce decisions, up from 2% in 2017, according to Kibo

2018年4月12日

What was Facebook thinking?

The confusion (not least among US senators) as to Facebook's strategy and business model continues. The continued accusation of "Facebook is selling your data!" is of course not helpful, because it doesn't

2018年4月9日

Digital spoils: are B2B and Services businesses falling behind?

We serve some of the world’s leading disrupters. They want to know what new worlds there are to conquer, where the weak points in today’s models are in terms of customer needs or cost to serve and how they can transform these

2018年4月9日

Omni-channel is dead

We've sent flowers and written a nice note. I think the eulogy was kind. But Omni-channel is dead, and retailers need to focus

2018年4月9日

Automatic for the people? Automation versus increasing labour costs in retail

A new release today from the Office for National Statistics showing a 4% increase in labour costs per hour and rising wage inflation in the UK

2018年4月5日

Online car retailing: harder than it looks

Interesting to read about Shift's partnership with Cox/Mannheim to provide the physical infrastructure to underpin its online sales

2018年4月5日

Can SKUs ever be brands?

One of the delights of my job is the occasional serendipitous meeting with a marvellous executive who makes you think afresh

2018年4月4日

Talking shop: The rise of voice commerce

Will voice commerce be the next evolutionary step in digital commerce? And if so, what will it mean for retailers who have choices to make about how, where, and with whom to invest in voice?

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie Policy.