欧晰析观点
OC&C战略咨询公司的理念是将每个问题都视为唯一，提供真正的定制解决方案，而不是套用公式的方案。
OC&C的出版物展示了我们的创造性思维能力，产生新的见解，并提供了一个新的视角来建立思考。
您可以查看和下载我们的战略“洞察”;以及我们为客户写的一些精简而有煽动性文章。
订阅了解更多我们合伙人的专业背景和见解，请订阅OC&C刊物
Christmas cheer?
Christmas trading results this year generated some positive headlines suggesting better than expected performance – but the actual like-for-like out-turn for UK retail was negative
The great leap frog
E-commerce is a channel that everyone knows is important. However we believe that it is still frequently underestimated and opportunities are left on the table for retailers and consumers alike. It is not just a channel to sell to consumers – it fundamentally changes the interaction dynamic in consumer businesses
Top of the shops
The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions
Time to re-think Hong Kong in your China strategy?
Hong Kong has long enjoyed brandowner attention for its unique exposure to Mainland Chinese consumers and its dynamic retail scene
The dawn of the e-tailers
OC&C’s Retail Proposition Index 2012 surveyed more than 2,500 consumers across China (East, North and South) to vote for their favourite retail brands
The big leagues
The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions
Elephants can dance
Many industry-leading corporations grow systematically slower than they should – underperforming their sector’s growth and being outperformed by smaller, more nimble competitors
Taking on the machines
The OC&C Proposition Index 2012 is the biggest and most comprehensive we have yet compiled
Are you good enough?
Retailers have traditionally thrived by making choices. Some retailers would offer low prices, others great service, others huge range. Successful retailers made trade-offs in a way that both delivered great customer satisfaction and created successful businesses
Marrying the dragon
In recent years, China has played a greater and greater role in the cross-border merger and acquisition market. Outbound M&A activities have been accelerating since 2008. By 2011, the value of outbound M&A transactions has exceeded that of inbound by 70%