欧晰析观点

OC&C战略咨询公司的理念是将每个问题都视为唯一,提供真正的定制解决方案,而不是套用公式的方案。

OC&C的出版物展示了我们的创造性思维能力,产生新的见解,并提供了一个新的视角来建立思考。

您可以查看和下载我们的战略“洞察”;以及我们为客户写的一些精简而有煽动性文章。

 

了解更多我们合伙人的专业背景和见解,请订阅OC&C刊物
订阅
2018年6月13日

Robots to the rescue?

Amidst the current bloodbath that appears to be occurring in retail there is a fascinating and expanding experiment happening with the role of automation

2018年6月8日

Western retail is idling complacently to its own destruction

Two articles struck me this week - both interesting independently but scary when put together. They led me to the conclusion that western retail is failing to take the opportunity of the high (or at least the 'not low') of the economic cycle to be innovative and to disrupt itself

2018年6月3日

All change in media buying for advertisers

There's quite a rumpus at media agencies this week with the news that Accenture Interactive will provide programmatic media buying services to advertisers on an FTE commercial model

2018年6月3日

Are the best things in life free?

Writing in The Times, Philip Aldrick has posited that a lot of the value, or “consumer welfare”, of the digital economy is not captured in the GDP statistics, partly because many of its services are free

2018年5月23日

Spending a Trillion on ‘mom and pop’

In another astonishingly bold move by Alibaba they have recently announced that they are investing 1 Trillion Yuan ($158bn) in the street vendor channel

2018年5月15日

Subscribing to Uber? What's the taxi equivalent of Prime's free delivery

Lyft are rolling out the subscription package they have been trialling for a while. It's focused on bundles for heavy users, selling $15 off 30 rides (worth $450) for $200

2018年5月8日

Moats: Obsolete medieval fortification, or more relevant than ever?

Confirming his image as a 21st century Willy Wonka, Elon Musk has threatened to start a candy company

2018年5月5日

The massive prize in supporting driverless, like testing and compliance

This Forbes article is spot on: there is a gold rush to build driverless cars, but the easier money is in selling shovels

2018年5月4日

Analytics through the looking glass

One of the biggest problems with analytics is the different expectations about what it is. Analytics lives (and tends to get lost) at the intersection between IT, digital, reporting and commercial analysis

2018年5月4日

The democratisation of Wholefoods (as long as you're a Prime member!)

We should stop being surprised by the boldness of Amazon's actions - but their latest move to offer 10% discount on Whole Foods items (and free delivery) to Prime members is a pretty striking oneWe should stop being surprised by the boldness of Amazon's actions - but their latest move to offer 10% discount on Whole Foods items (and free delivery) to Prime members is a pretty striking one

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie Policy.