欧晰析观点

OC&C战略咨询公司的理念是将每个问题都视为唯一,提供真正的定制解决方案,而不是套用公式的方案。

OC&C的出版物展示了我们的创造性思维能力,产生新的见解,并提供了一个新的视角来建立思考。

您可以查看和下载我们的战略“洞察”;以及我们为客户写的一些精简而有煽动性文章。

 

了解更多我们合伙人的专业背景和见解,请订阅OC&C刊物
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2018年8月31日

Analytical culture: The key to unlocking big data’s potential?

We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining

2018年8月29日

What you need to know about China eCommerce

Are you ready to capture the China eCommerce opportunity? Here are six characteristics you need to know about China eCommerce

2018年8月9日

Capping Uber numbers in NYC: the first of a wave of regulatory interventions?

Taxi regulations exist for a reason – to balance the needs of different constituencies: passengers, taxi operators, drivers, other road users and residents

2018年8月8日

Breaking the habit: finding growth amid boring consumer behaviours

Why substitution is much easier than creating major shifts in consumption

2018年8月7日

Go social

Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media

2018年8月7日

Don't blame it on the weather, man!

5 ways retailers can avoid getting burnt by summer

2018年8月3日

We lowered prices. That didn’t work, so now we’re raising them

In a strategy shift Procter & Gamble move to raises prices but is this really the way to success?

2018年8月2日

Wake up and smell the coffee delivery

Who would have predicted a few years ago that eCommerce would stretch into the coffee market. Well, today, Starbucks has announced a venture with Alibaba to offer coffee delivery across China.  Why is this significant?

2018年7月31日

The secretly-strategic-shortage-solving function

Much of the recent press around CO2 shortages has the feel of a silly-season news story that generates clicks at a quiet time in the news business

2018年7月27日

Escape velocity

The latest quarterly results from Amazon were truly eye-catching with quarterly income of $2.5bn – more than double many analysts’ expectations. One wonderful quote from Macquarie summed up the results beautifully...

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